This is the official YouTube channel of Big Hit Labels, the content hub for Big Hit Entertainment, Source Music, Belift, and Plus Global Audition. Big Hit Entertainment is a South Korean entertainment company that manages several well-known Korean soloists and groups. They share music videos of their signings via the YouTube channel.
Big Hit Labels, now know as HYBE Labels, is a South Korean entertainment conglomerate that houses some of the most prominent and influential music artists in the K-pop industry. Established in 2005 by Bang si-hyuk, the company has made a significant impact on the global music scene, especially with its flagship group BTS.
The YouTube channel of Big Hit Labels has been a crucial platform in the company’s success story. It serves as a gateway for fans worldwide to access music videos. behind-the-scenes content, interviews, and various other materials related to their favorite artists under the HYBE umbrella.
The channel’s success can be attributed to several key factors:
- BTS’s Phenomenal Rise: BTS, the secen-member boy band, has been the cornerstone of Big Hit Labels’ success. The channel became a hub for BTS’s music videos, dance practices, and exclusive content. As BTS gained in a massive global audience.
- Diverse Artist Roster: Beyond BTS, Big Hit Labels represents and promotes other talented acts such as TXT (Tomorrow X Together ), SEVENTEEN,NU’EST, GFRIEND, Enhypen, and more. Each group has its dedicated fanbase, and the channel caters to their preferences by regularly uploading content specific to each artist.
- Quality Content and Engaging Releases: The channel consistently delivers high-quality content, including visually captivating music videos, performance clips, and unique behind-the-scenes footage. The timing of video releases, and special events is well-planned to keep the audience engaged and excited.
- Interactive Engagement: Big Hit Labels fosters a strong connection with fans through interactive content, live streams, fan meetings, and challenges. This interaction helps in strengthening the bond between the artists and their supporters, fostering a loyal and engaged fanbase.
- Global Reach and Localization: Understanding the importance of a global audience, the channel offers subtitles in multiple languages, making their content more accessible and inclusive. This localization strategy helped in expanding their reach and fostering a more diverse fan community.
- Innovative Marketing Stratengies: Big Hit Labels utilizes various marketing strategies, including innovative use of social media platforms, collaborations with influencers , and strategic partnerships, amplifying their artists’ visibility and popularity.
As the company rebranded to HYBE, the YouTube channel underwent a transformations to align with the new corporate identity. Despite the change in branding, the cor strategy of delivering high-quality content and fostering fan engagement remained unchanged.